Update to SellerActive Pricing Manager

We are thrilled to announce that the Pricing Manager experience in the SellerActive platform recently received a beautiful new update!


Not only are you are now able to view all of your pricing strategies in a more organized fashion, but each pricing strategy now reports how well the strategy is performing. For example, if you have a number of listings under a Buy Box strategy type, you’ll be able to see what percentage of the Buy Box you are currently capturing. Awesome!



Setting up a new pricing strategy is also now easier than ever. We’ve included helpful tips and tricks for each step of the process, with a review of your strategy as the last step to ensure everything looks good before pushing live.
For more details on this update, visit the SellerActive help desk or give us a call at 1-800-545-7385.

Limited Time Offer: Get Your eBay Listing Limits Removed!


Get Ready For the Holiday Rush with eBay Seller Growth Program!

We’re excited to pass on an exciting eBay offer to you! Expand your inventory exposure to a world of new customers through the $80 billion eBay marketplace. Let SellerActive help you get above the selling standard and rank higher for the holiday sales rush!

Sign up now for the Seller Growth Program.  Through helpful promotions (including free listing fees, store and feature promos, limits evaluations, etc…), targeted email content, webinars and performance insights, the goal of the Seller Growth Program is to help you drive your eBay business to the next level.

SellerActive customers with businesses just like yours have discovered eBay to be the fastest and most profitable way to reach entirely new markets, including millions of international buyers. In fact, many of the 164 million active eBay users never shop anyplace else!

What to expect? After completing our survey, we’ll review your account, enroll you in relevant campaigns or promotions, and start sharing tips and best practices.

Click here to get started

*Special FREE listings (zero insertion fees) offer applies only to sales of qualified merchandise listed to eBay through Selleractive. Final value fees still apply at the discounted rate that comes with a Basic Store subscription. See full terms and conditions.

Feature Friday: New Jet.com feature!

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If you are one of our customers currently selling on Jet.com, this update will certainly come in handy!

Now you can easily manage your Jet.com Returns and Cancellations through the SellerActive platform. For a peek at what the interface looks like, see an example below:


Still need more information? Check out this article on our Desk.com website, or feel free to call us at 1.800.545.7385.

eBook: How to Succeed at Cross-Channel Fulfillment Using FBA


E-commerce sellers can find the powerful combination of FBA and Cross-Channel Fulfillment to be an excellent strategy for their businesses which can lead to improved product visibility, an excellent shipping experience and low overhead costs. However, there is a lot business owners need to take into consideration to understand how to succeed at this cutting-edge strategy.

In this e-book, you’ll discover:

  • What makes cross-channel fulfillment a good choice
  • The financial and competitive incentives 
  • Cost considerations needed for cross-channel FBA success
  • The different approaches to fees and pricing
  • Explore the profit differences across marketplaces

Get your free copy here!

Still have questions? We’re here to help! Email us at support@selleractive.com or call 1-800-545-7385.

The Difference Between Amazon Automate Repricing and SellerActive

Earlier this year, Amazon announced a new addition to Seller Central – the Amazon Automate Pricing tool. This will allow all Professional seller accounts access to create pricing rules for their listings for free. To find out all about Amazon’s Automate Pricing tool, visit the Help page in Seller Central.

We’ve heard from several customers regarding this topic and what the difference is between Amazon’s product and SellerActive. In this post, we will address the top concerns of customers and breakdown the key differences between the capabilities of the two products.

Avoid the “race to the bottom”

When sellers are considering an automated repricing tool to use to better run their business, they often have the concern that it’s just, “a race to the bottom”. A strategy like this can destroy margins and result in lower profits.

Amazon’s Automate Pricing tool does a good job at lowering the price and winning the Buy Box, but it fails to adjust upwards, says one Amazon seller who’s been using the tool for 2 months.

Amazon will immediately price to your minimum, if there’s another seller on the same SKU. Here is how they explain it, “Your price will settle to the final level dictated by your rule and the other seller’s rule. For example, if you and the other seller both have the rule “Stay below the lowest price by $0.10”, your minimum price is $10.00, and the other seller’s minimum price is $10.50, rather than trigger numerous price changes in small increments, your price will go to $10.40, and the other seller’s price will go to $10.50.”

This scenario is not a good sign for sellers hoping to avoid the “race to the bottom”. SellerActive offers a more sophisticated repricing technology which allows you to set a default price that enables the repricer to price down to win the Buy Box, then price back up toward the default price. This technique will maximize margins instead of deplete margins. Additionally, sellers using SellerActive are able to exclude selling against specific competitors on Amazon, such as brand new sellers, which further allows them to pick their battles in terms of who they compete with for the Buy Box. Sellers can avoid low margins induced by Automate Pricing by taking advantage of this key feature within the SellerActive platform.

Spend time growing your business, not setting pricing rules

One by one, you can set up the rules for your SKUs. However, this is quite time consuming, especially for businesses that carry hundreds of SKUs. So if you only have a small amount of SKUs, the Amazon product may be suitable for you.

Also, when sellers change the price on an item, the Automate Pricing rules will pause or deactivate the listing from Automate Pricing. This has some sellers frustrated, who want the ability to manually adjust the price of their listing while retaining the current pricing rule applied to it.

Should you give pricing strategies to your competitor?

Amazon has a track record of identifying opportunities in the marketplace and diving in to get their share. Recently, Amazon has started shipping and delivering products themselves, as a supplement to their current relationships with UPS and USPS. Amazon also identified several opportunities in private labelled products, which has taken profits away from other sellers on Amazon.

Given Amazon’s track record of taking advantage of opportunities they’ve identified on their marketplace, sellers should think twice before handing over critical information on their product and business strategies.

Is support important to you?

Sellers who want to get started with a repricing strategy for their growing Amazon business should look toward a solution that offers expert support, especially if repricing is a newer strategy. Third party software solutions like SellerActive offer a complete implementation period to get customers comfortable with the software. Like any other tool, SellerActive is only as good as the ability of the business owner to understand their unique business goals, and how to use the tool to achieve those goals. We work closely with each customer to understand and exceed the goals provided.

After the implementation period has come and gone, each of our customers has access to our live in-house support team during extended business hours, Monday through Friday. Our support team members are experts in the e-commerce industry and strive to solve each inquiry as efficiently as possible.

All-in-one solution or single marketplace?

Are you looking to stick with your Amazon US store, or would you rather manage multiple marketplaces and channels to grow your business? Amazon Automate Pricing only manages pricing rules for Amazon.com. Many of our customers, and other Amazon sellers, like to take advantage of international marketplaces such as Amazon Canada, Mexico, Spain, Germany, etc. SellerActive integrates with these marketplaces, along with eBay, Jet and Rakuten which allows our customers to meet and exceed their business goals.

To learn more about Amazon’s Automate Pricing tool and how it compares to SellerActive, feel free to connect with one of our sales consultants – by phone at 800-545-7385 or email at sales@selleractive.com.

SellerActive + Jet.com Integration is Live!

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It’s time to celebrate – you can now use SellerActive to list products on Jet.com! Currently, Jet.com has 3.6 million customers since their launch in July 2015 and we want to help you capture those customers. If you missed our post, 5 Things You Need to Know Before You Start Selling on Jet.com, check that out to see if this new integration is right for you. Keep reading to learn all about how you can link your Jet.com account with SellerActive.

As you probably know by now, Jet.com does not provide a seller interface – you must either develop your own or use a third-party inventory management service, like SellerActive, that has integrated with Jet.

Once you are approved to sell on Jet.com, you must complete the Jet.com Runway, which is easy to do in the SellerActive platform. This involves getting the API set up, running a test order and running a return. For a detailed walk through on how to get set up, visit our Support page for more details.

Are you excited to get started with the latest SellerActive integration? Share your thoughts with us in the comments!

SellerActive + Google Shopping = Newest Integration!

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Managing your Google Merchant Account just got a little easier. Now you can easily sync your Google account with your preferred shopping cart, all within the SellerActive platform. This is important to sellers because if your items’ inventory do not match between the shopping cart and Google, Google has the power to remove the items due to inconsistency.

Here’s a peek at what you’ll see when setting up the account:


Log in to your account here to access these features.

Have a feature you would like to suggest? We would love to hear from you!

Contact our support team via email at support@selleractive.com or call 1-800-545-7385.

Sell on Amazon in Europe With Our Newest Integrations!


Our latest integrations within the SellerActive platform are for all of our customers who currently or wish to sell internationally! As Amazon continues to grow exponentially across the pond, we wanted to give our customers the opportunity to do the same. In addition to Amazon UK, which has been a SellerActive integration for a while now, we have launched Amazon Germany, Amazon France, Amazon Italy and Amazon Spain!

This update means that you can now manage your Amazon inventory across all of the Amazon marketplaces in Europe. Our customers will be able to use SellerActive the exact same way as any of our other Amazon integrations – for inventory, order and pricing management.

For customers that utilize the Amazon FBA features, it’s even easier for you! Simply send your products to the FBA warehouse in the UK, which will then be sold and shipped across all of the European marketplaces. As always, the entire process is handled by the Amazon team, so the only thing you’ll worry about is making more money for your business by expanding into international Amazon marketplaces.

Happy selling! Ciao!

Our Recap From eBay OPEN 2016!


Last week, SellerActive Senior Sales Consultant, Tim Bildstein, attended the eBay OPEN Seller Celebration in Las Vegas, Nevada. The event was intended for all eBay enthusiasts, particularly those who sell on eBay. Tim was able to gain insight on what eBay has up their sleeves for the remainder of 2016 and beyond! We sat down with Tim upon his arrival back to Portland to hear all about his trip.


Q: How does eBay plan to market their product over the next year?

A: eBay is gearing up with a hard marketing push on channels such as Facebook Messenger and Instagram. Also, starting on August 1st, 2016 they will be marketing on national television networks such as ESPN, HGTV and NBC – just to name a few. I think they have done their research on where millennials spend their time and plan to advertise in those spaces.


Q: eBay on Facebook Messenger? That sounds like an interesting strategy. What else can you tell us about that?

A: It’s definitely an interesting new tactic from eBay. Essentially, customers will receive a Facebook Messenger notification 15 minutes before a listing ends and/or if they are outbid in the final 15 minutes of an auction. You can read more about it on eBay’s blog here.


Q: How is eBay improving their platform to make it more user friendly?

A: Recently, eBay launched their new Seller Hub for all sellers, which will help eBay sellers create listings faster, see daily sales trends and optimize listings. All of the new analytics are very impressive. It seems that eBay has spent a lot of time studying and analyzing data to make the selling experience more user friendly.


Q: Anything else we should know?

A: I was blown away by this conference and am very excited to get to working with SellerActive clients on ways to improve their eBay listings!


Overall, Tim had a wonderful time at eBay OPEN last week, getting the chance to pass along everything he learned to his current and potential clients. If you are interested in getting on eBay or improving your eBay listings, don’t hesitate to reach out to us at SellerActive!

Why Negative Amazon Feedback Isn’t All That Bad

A bad review is often the worst thing you want to see as an Amazon seller. Many sellers know that winning the Buy Box is best achieved by improving feedback score, so when sellers receive bad reviews or feedback of their product, they may get upset and try to get the feedback removed. However, bad feedback on Amazon isn’t necessarily a bad thing:

Bad Feedback Offers Balance

A seller with nothing but outstanding feedback may run a really great business, or they may be paying for the praise, which is against Amazon’s policy. Consumers trust the business owners more when they see both good and bad ratings, which could potentially lead to a lift in sales down the road.

Also, if a seller has a sudden increase in sales, but not an increase in positive feedback, Amazon may investigate the account for underlying reasons that they are not aware of, but should be.  

You Can Fix Unknown Issues

Sellers should always accept feedback, whether it’s positive or negative. With negative feedback, sellers are able to focus on the issue and fix it as quickly as they can. For example, if many customers complain of poor packaging, it’s an easy fix on the seller’s end. A quick resolution is important in these situations, because it gives the seller a chance to resolve the issue while it’s still fresh in the customer’s mind.

Once the seller feels that they have solved the issue the best they can, the fate of the feedback is in the customer’s hands. The customer has the option to edit or remove the feedback after a solution has been made.

Bad Feedback Is Better Than No Feedback

Not receiving feedback from your customers is often times worse than receiving negative feedback. As mentioned above, sellers are able to communicate with the customer to rectify the situation at hand and potentially change the rating. Also, an increase in sales without feedback could lead to an investigation by Amazon, which would not happen if there were a handful of negative reviews.
With all of this in mind, of course, positive feedback should still be your goal if you’re an Amazon seller. Have you ever received negative feedback from a customer and if so, what did you do about it?